Besty Terms and Conditions
1. About these Terms
These Terms are the agreement between you, the parent or legal guardian, and AWLADNA AI LTD, a company registered in England and Wales (company number 17471150), registered office 20 Wenlock Road, London N1 7GU ("Besty", "we", "us").
They cover the Besty device, the Besty parent app, the AI conversation service and besty.life (together, the "Service"). By buying a device, creating an account or using the Service, you agree to these Terms and confirm you have read our [Privacy Policy].
If you don't agree, don't use the Service. If you bought a device and decide not to accept these Terms at setup, you can return it under section 7.
2. Who can use Besty
- Account holders must be 18 or older and the parent or legal guardian of the child who will use the device.
- Children aged 4 to 12 may use the device once a parent has set it up and agreed to these Terms on their behalf.
- You are responsible for how your child uses the Service, and for making sure anyone else who sets up or changes the device on your behalf follows these Terms.
- If you let another child use the device, use guest mode. You are responsible for having that child's parent's permission.
3. Your account
- Give us accurate information and keep it up to date.
- Keep your password and the parent-app authentication private. Don't share them with your child.
- Tell us right away at support@besty.life if you think someone else has accessed your account.
- One account can manage the devices in your household. Accounts are personal and can't be sold or transferred.
4. What Besty is
Besty is a handheld, voice-first companion that talks with your child in Saudi Arabic or English. You choose its values, boundaries and personality in the parent app, approve what it remembers, and see conversation history and safety flags.
The device needs Wi-Fi or a working SIM connection to talk. Without a connection, it can't hold conversations. We may update the device and app software remotely to fix problems, improve safety or add features. Some updates are required for the Service to keep working.
5. AI has limits. Please read this.
Besty is built to be safe for children, but it runs on artificial intelligence, and AI is not perfect.
- It can be wrong. Besty may give inaccurate, incomplete or odd answers. Don't rely on it for facts that matter, homework you can't check, or anything medical, legal, financial or religious.
- It is not a supervisor. Besty does not replace a parent, teacher, carer or counsellor. Keep supervising your child as you normally would.
- Safety flags can miss things. Flags help you notice when your child may be upset or at risk, but they may arrive late, be wrong, or not arrive at all. Besty is not an emergency or monitoring service. If you believe your child is in danger, contact local emergency services (in Saudi Arabia, 911 or 999).
- Boundaries are redirected, not blocked. When your child asks about something outside the boundaries you set, Besty steers the conversation elsewhere. A determined child may still find ways to raise topics you'd rather avoid. Review conversations and adjust settings.
- It isn't a person. Besty will say it is an AI if asked. Please help your child understand that too.
Pilot program. Devices sold before our full public launch are part of a pilot. Pilot devices and software are early versions. You may see bugs, delays, missing features or changes to how things work. We'll use your feedback to improve Besty, and we may contact you to ask for it. You can always decline.
6. Price and payment
- The price of the device, the length of included usage, and any monthly fee after that are shown on the order page or payment link when you buy. That is the price you pay.
- Payment is taken by our payment provider. We don't see or store your full card details.
- After the included usage period ends, continuing the Service requires the monthly fee. We'll remind you at least 7 days before the first charge. You can stop any time from the parent app or by emailing us, and you won't be charged for the next month.
- If we change the monthly fee, we'll tell you at least 30 days in advance. If you don't accept the new price, you can cancel before it applies.
- Prices include applicable taxes such as VAT, unless the order page says otherwise.
7. Cancellations and returns
- Change of mind. You can return the device within 14 days of receiving it for a full refund, if it's undamaged and returned with its accessories and packaging. We'll explain how to send it back. Refunds go to the original payment method within 14 days of us receiving the device.
- Faulty device. If the device is faulty or not as described, contact us and we'll repair, replace or refund it, as the law requires.
- Subscription. You can cancel the monthly fee any time. It stops at the end of the month you've paid for. We don't refund part months, unless the law requires it.
Nothing in this section limits your rights under the consumer laws of the country where you live.
8. Warranty
We guarantee the device against manufacturing defects for 12 months from delivery. This doesn't cover damage from drops, water, misuse, unauthorised repairs or normal wear, such as scratches and reduced battery life over time. To claim, email support@besty.life with your order details and a description of the problem.
Keep the device away from water and heat, charge it only with the supplied cable or a certified equivalent, and follow the instruction manual. Small parts and the battery should not be accessible to children; stop using a device that is cracked, swollen or overheating, and contact us.
9. Using Besty fairly
You agree not to, and not to let anyone else:
- use the Service for anything unlawful, or to harm, harass or exploit any child
- try to make Besty produce harmful, sexual, violent or hateful content, or get around its safety rules
- take apart, modify or reverse-engineer the device firmware, the app or our AI configuration, except where the law allows it
- access our systems, other people's accounts or data without permission, or interfere with how the Service runs
- resell the Service, or use it to build a competing product
10. Fair usage
Each device has a generous monthly conversation allowance designed for normal family use. If a device goes well beyond it, Besty may slow down, pause until the next month, or ask you to contact us. We don't use hard paywalls on everyday use, and we'll tell you in the parent app if your device is close to its limit.
11. Ownership and content
- Ours. The device design, software, app, AI configuration, characters, the Besty name and logo belong to us or our licensors. You get a personal, non-transferable right to use them with the Service while these Terms apply. Buying the device gives you ownership of the hardware, not the software.
- Yours. You and your child keep any rights in what you say and share. You allow us to use it only to run the Service as described in the Privacy Policy.
- What Besty says. You can use what Besty says to your child for personal, non-commercial purposes. Because replies are generated by AI, similar replies may be given to other users, and we don't guarantee they are unique or free of third-party rights.
- Feedback. If you send us suggestions, we can use them without paying you.
12. Third-party services
The Service relies on providers such as our AI model provider, app stores, mobile networks and payment providers. We're responsible for choosing them carefully, but not for outages in networks or services outside our control.
13. Our responsibility to you
- We provide the Service with reasonable care and skill. We don't promise it will always be available, uninterrupted or error-free, especially during the pilot.
- We're responsible for loss or damage that's a foreseeable result of us breaking these Terms or being careless. We're not responsible for loss that wasn't foreseeable, or for business losses.
- Except where the law says otherwise, our total responsibility to you in connection with the Service is limited to the total amount you paid us in the 12 months before the claim.
- Nothing in these Terms limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else the law doesn't allow us to limit. Nothing here takes away your rights as a consumer under the law of the country where you live.
14. Ending the agreement
- You can stop using Besty and close your account at any time in the parent app or by emailing us. Your data is then handled as described in the Privacy Policy.
- We may suspend or close an account if you seriously or repeatedly break these Terms, if the Service is being used to harm a child, or if the law requires it. Where it's safe and lawful, we'll warn you first and give you a chance to fix things.
- If we stop offering Besty, we'll give you at least 60 days' notice, refund any fees you've prepaid for the period after it ends, and give you a way to download your data.
Sections that by their nature should survive (such as 11, 13 and 16) continue after the agreement ends.
15. Changes to these Terms
We may update these Terms as Besty grows, the law changes, or we add features. For meaningful changes, we'll tell you in the parent app or by email at least 30 days before they apply. If you don't accept them, you can cancel before they take effect.
16. Law and disputes
If something goes wrong, please contact us first at support@besty.life. We'll try to resolve it within 30 days.
These Terms are governed by the laws of England and Wales. If you live in Saudi Arabia or another country, you keep the protection of any mandatory consumer laws there, and you can bring a claim in the courts of the country where you live.
17. Transferring this agreement
We may transfer our rights and obligations under these Terms to another company in our group, or to a company that takes over the Besty business. We'll tell you in writing before it happens, and your rights under these Terms and the Privacy Policy won't be reduced. You can't transfer your account to someone else without our agreement.
18. General
- If a court finds part of these Terms unenforceable, the rest still applies.
- If we don't enforce a right straight away, we can still enforce it later.
- These Terms, the Privacy Policy and your order confirmation are the whole agreement between us about the Service.
- If there's a difference between an Arabic and English version of these Terms, [the Arabic version applies for users in Saudi Arabia].
19. Contact us
AWLADNA AI LTD (Besty) 20 Wenlock Road, London N1 7GU, United Kingdom Support: support@besty.life Privacy: privacy@besty.life Website: besty.life
Last updated: [publication date]